Lead Nurturing through Email Marketing
The goal of email marketing has shifted over the years from acquisition (purchasing email lists and sending mass email offers to groups of potential customers) to lead nurturing (messaging individual segments of customers or prospects throughout the buying journey until they’re ready to purchase).
In order to effectively nurture a database of prospects or customers, our team places emphasis on creating segmentation plans and messaging strategies that align with each stage of the buyer’s journey: research, consider, commit and retain.
We also implement lead scoring (automatic for customers utilizing marketing automation platforms, manual for all others) as a way to assist sales teams in identifying prospects most ready to purchase, based on demographic and behavioral attributes of each lead.
Not only does our team at CoMarket have experience planning such email marketing strategies for our clients, but we have very specific experience – and certifications – in a number of the industry’s top email and marketing automation platforms.
Our Email Platform Experience
Below are some of the platforms our team has experience working with:
- Constant Contact